One of the claims made for electricity was that it would save work in the home. Publicity issued by the Electrical Development Association during the 1920s frequently promoted this idea, as in this quotation from an EDA pamphlet: "What is the stroke of magic which for the last few years has been transforming household tasks, formerly so burdensome, into a part of the daily routine cheerfully undertaken by mistress or maid? Watch the keen interest of women in domestic labour aid appliances at any Home Exhibition. You will discover that the little electric motor is largely responsible for this welcome change. Indeed, Electricity comes as a timely solution of the servant and other problems, which threatened to disturb that most potent factor in civilisation -- THE HOME; electricity provides the modern housewife with a perfect servant -- clean, silent, economical. What used to be the labor (hard labour) of hours is now accomplished almost without effort in a matter of minutes."
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